HR People and Strategy is a publication by executives and thought leaders in Human Resources. Attached is 2011’s “Perspective Editor” section about good stories being a good business communication technique.
I love how Peter Guber starts off his articles “Just the facts, ma’am. Just the facts.” These days companies need to humanize not only the brand but the day-to-day relationships. Diverse teams may need to build respect and trust if lacking.
We are all competing with a local to global market to become a leaders in local food production to winners in the next industrial era . To facilitate understanding, relationships and to go fast, people need to embrace a new way of being. Business storytelling can inspire innovations, sales, and cultural change.
See attached article extracted from HR People & Strategy where thought leaders comment on Guber’s “Telling Purposeful Stories: An Organization’s Most Under-utilized Competency.”
Micheal Margolis provided this article to his students at StoryU.net This is an online learning community for storytellers.