Integrated Marketing Campaign Leadership

Directed multi-channel product marketing campaigns from strategy through execution for a global industrial manufacturer.

Advertising Campaigns Management, Direction, & Creation

Led campaign planning, creative direction, product positioning, messaging, photography, design, vendor coordination, publication management, and cross-functional collaboration with engineering, product management, and sales. Managed campaigns published across more than 10 industry publications while maintaining brand consistency and supporting product launches and business objectives.

Responsibilities included

Campaign strategy and creative leadership

Product positioning and messaging

Art direction and photography

Publication planning and media coordination

Cross-functional leadership with engineering and product management

Brand governance and quality control

Vendor and agency management

Performance review and campaign optimization

Fire Protection product advertisements and posters for a global audience run in trade publications (above and below). I manage collaboration on teams with Planner, Creative Briefs, and Adobe CC

Packing Design, Shipping Box Design, and Point of Purchase

Design of Shipping box for line

Designed POP and packaging

Created Design concept, final drawings and graphics, and this photo.

Strategic Video Production & Storytelling

Video is one of my favorite ways to tell technical stories. My work spans product launches, manufacturing, employee stories, recruiting, engineering, company history, and educational content. Depending on the project, I develop the concept, plan the production, conduct interviews, shoot, edit, animate, and collaborate with subject matter experts and production partners to create videos that educate, build trust, and strengthen the brand.

Here are are some videos I created celebrating inventors, showcasing factories, testimonials, history mini-documentaries, high-speed cameras, and product video stories. I firmly believe there is a place for quick 30-second smartphone videos and all production values in between for different applications.

I led concept development, filming, editing, and animations for this behind-the-scenes story featuring one of Reliable's design engineers. Original intro music by Richard Kouyoumjian.

I managed the production with Kevin Anderson of Strategic Media, who handled the story arc, direction, and shooting/editing. Richard Kouyoumjian was the sound editor and score creator. Despite input from leaders in every function, it wasn't until I saw a fun, fast-paced video from Kio University in Tokyo featuring quick music and scene changes that I knew how to shoot this complex story.

Researched and organized more than 100 years of company history. Transformed archival photographs into a documentary celebrating Reliable's heritage called "An Americant Story"

Produced and edited high-speed footage to demonstrate sprinkler and valve activation for customer education and product marketing.
Music by Richard Kouyoumjian

A behind-the-scenes video telling the story behind a new product offering

One of a series of employee testimonials. I shot, edited, and distributed these videos on paid social media. Employees, incentivized by HR, also shared the videos. The series featured well-liked employees, demonstrating that featuring employees internally or externally is a fantastic way to build engagement and visibility. People with good stories to tell, whether about products or their roles, make fantastic, authentic brand ambassadors for companies that treat their people well.

Digital Ads: Planning, Creation and Distribution

Planned, designed, and managed digital advertising campaigns as part of an integrated marketing initiative. Coordinated distribution through Hootsuite, native apps, industry trade newsletters and sites, and measured campaign performance. Collaborated with teamle coordinating the campaign across web, email, print, and social media.

Display Ads: Planning, Creation, and Distribution via Hootsuite,
and creating tools for Tracking via UTMs and landing page creation.

Internal and External Communications for Engineering Companies

(Above) Marketing collateral, brochures, advertisements, folders, and engineering proposals. I designed graphics and layout for print production aligning with business goals and specifications. 2007-2010

(above) Poster to accompany the fun and informative video series I produced for internal audiences to learn about the "digital thread"

(Above) Older samples for informational graphics for various technical projects including technical drafting, bid documents, process diagrams, and maps and infographics. (1997-2019)

Infographic for UX Processes

This was a personal exercise. I conducted self-directed learning in User Experience and User Design, reading several books and taking many tutorials. I created this infographic to explain the six steps in User Experience design.

Design of Shipping box for line

Designed POP and packaging

Created Design concept, final drawings and graphics, and this photo.

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