Advertising Strategy & Creative Direction
Led strategy, creative direction, product positioning, photography, media coordination, and performance measurement for campaigns published across more than 10 industry publications.
Trade Show Leadership
Led the design and development of a $300,000+ trade show booth, including CapEx approval, vendor management, photography, rebranding, assisting team with promotional materials, on-site execution, and lead capture.
SC Manufacturing Madness
With a fun social media campaign, including lots of shorts from industry heroes and encouraging employees to vote, the Reliable Marketing team made it to the final four.
Fire Protection product advertisements and posters for a global audience run in trade publications (above and below). I manage collaboration on Teams with Planner, Creative Briefs, and Adobe CC
Packing Design, Shipping Box Design, and Point of Purchase
Design of Shipping box for line
Designed POP and packaging
Created Design concept, final drawings and graphics, and this photo.
Strategic Video Production & Storytelling
Video is one of my favorite ways to tell technical stories. My work spans product launches, manufacturing, employee stories, recruiting, engineering, company history, and educational content. Depending on the project, I develop concepts, plan production, conduct interviews, shoot, edit, animate, and collaborate with subject matter experts and production partners to create videos that educate, build trust, and strengthen the brand.
Here are some videos I created celebrating inventors, showcasing factories, testimonials, history mini-documentaries, high-speed cameras, and product video stories. I firmly believe there is a place for quick 30-second smartphone videos and higher-production-value videos in between, for different applications.
Behind-the-Scenes Engineer Story
Led concept development, filming, editing, and animation for this behind-the-scenes story featuring one of Reliable’s design engineers. Original music by Richard Kouyoumjian.
Led concept development, filming, editing, and animation for this behind-the-scenes story featuring one of Reliable’s design engineers. Original music by Richard Kouyoumjian.
The Valve Journey
Led concept and production for the second video in Reliable’s manufacturing series, including music production. The Foundry served as our production partner.
Led concept and production for the second video in Reliable’s manufacturing series, including music production. The Foundry served as our production partner.
Digital Advertising
At Reliable Automatic Sprinkler, I led integrated campaigns across web, email, social media, and industry publications using an organic-first approach. Digital ads typically achieved over 12% engagement, while organic social media exceeded 9%.
Internal and External Communications for Engineering Companies
(Above) Marketing collateral, brochures, advertisements, folders, and engineering proposals. I designed graphics and layout for print production aligning with business goals and specifications. 2007-2010
(above) Poster to accompany the fun and informative video series I produced for internal audiences to learn about the "digital thread"
(Above) Older samples for informational graphics for various technical projects including technical drafting, bid documents, process diagrams, and maps and infographics. (1997-2019)
Infographic for UX Processes
I conducted self-directed learning in User Experience and User Design, reading several books and taking many tutorials. I created this infographic to explain the six steps of user experience design.
I Built the System Behind the Marketing.
Created and managed the connected plans, tools, workflows, and reporting used across advertising, content, CRM, trade shows, sales enablement, and the brand transition.
